Radiate
Designing an application that focuses on creating an innovative way for people to make connections through the events they attend.
My Role
Product Designer and Social Media Manager
The Team
Product Designer and Social Media Manager
My Key Contributions
Product Designer, UX Researcher, Iconography, Interaction Design Developer, UI Designer, Brand Creation.
Tools Used
Sketch, InVision, Trello, HootSuite, Google Docs, Adobe Creative Suite
Timeline
4 Months
May 2018 - Aug 2018
Timeline Breakdown
INTRO
Radiate
Welcome to the first application that aims to bring music lovers together! Radiate has introduced new "virtual events" in order to cater to COVID. Join the community to meet new friends, find parties, rides, squad groups and much more!
Design Opportunity
When I first began my internship, Radiate already had most of their application built out. I worked closely with the CEO and the Project Manager to continuously establish branding and brainstorm new social media poster ideas to help expand their social awareness. I also helped them add new and tweak user interfaces that they had.
The Problem
The CEO realized that they wanted to find a fun way to connect festival attendees to one another.
"How can we continue to design for the Radiate brand and increase the number of users on the application?"
Welcome to the Radiate Brand!
Radiate already had their logo and colors determined when I started interning for them. The colors are representative of the beautiful colors within a music festival and the logo is almost shaped like a circle, which represents unity.
Branding
Logo
Icons
Colors
Font
Signika
Signika
Signika
Signika
Signika
Let the Design Process Begin!
At the time I began working with the Radiate team, they already had a good establishment of their UI, so my job was basically to help them edit certain screens and create posters with them. Since it was my first time doing this type of work, the CEO already had a layout they loved for promoting previous events, so the process of me making the posters was simple: follow the original template, with updated festival screens!
Poster Promotion
People LOVE Radiate!
RESULTS
Key Results from the Changes
- App has over 6,600 ratings on the App Store
- App has 4.8/5 stars on both the Apple and Google Play Stores!
- Received over $600k in funding from investors!
- Increased downloads and brand awareness by over 35%!
What Have I Learned?
- How to use Sketch and Hootsuite social media manager app!
- To ALWAYS double check final design edits before handing them off to your project manager!
Final Words
This was an amazing experience for me because this was the first time I was ever introduced to UX/UI Design! I have this internship to thank for introducing me to something that I enjoy! I loved working with the team, and the first time that I saw their app on the App Store, I immediately also fell in love with it and wanted to work for them!
NEXT UP
ASAP+/ConnectPlus
ConnectPlus helps brands that wish to expand their business into China's digital market by providing an omni-directional solution to approach and engage with their target audiences.
I worked with ASAP+/ConnectPlus as their UX/UI designer. In this role, I helped establish their brand identity, and crafting end-to-end user experience mobile application and PowerPoint presentations!